The LA Dodgers came to us to concept and design a video booth and we came up with this idea of the virtual dugout -a combination of practical props (an exact recreation of the Dodgers dugout in the bleachers) and tech wizardry (allowing fans to pick any two players and have them appear next to them in the dugout). We directed 20 of the Dodgers players taking selfies and winking at the camera, which we then comped onto live footage from the dugout to the delight of the fans, who packed the experience from opening day averaging one fan per minute per game.
